What is "Customer-centric" Product Development ?
Launching new product(s) or service offerings and ideas into the Pharma and BioPharmaceutical industry is known to be costly and time consuming. Through collaborative guidance, the BioGuides methodology assists in de-risking new offerings using our extensive network and knowledge of the industry.
We engage with customers early in the process to gain an understanding and refine the messages that resonate with various customer groups and market niches.
We seek to “own” a niche with a new technology or service and expand from this point of domination. This has proven to be an effective strategy for launching new products and ideas effectively